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SEO 2: Why is SEO important?
Any search query submitted to one of the large web-crawling search engines gets results that come up on the relevant search result pages. Usually, there are tens of thousands of results and more, depending on the query.
However, since we seem to be not only search engine-crazy but also short of time (let’s face it: who feels like browsing through 2,000 result pages, i.e.: 20,000 results?), most searchers won’t bother looking beyond the
first few result pages, equivalent to, say, a number 30 or, occasionally, 50 ranking. Many don’t even look past
the first result page. Sad but true. Click here for research results and statistics.
Other research differs somewhat, but only with respect to the extent, not the basic facts : any result that ranks
lower than 30 - 50, i.e.: beyond Google Results Pages 3 - 5, is unlikely to be looked at and considered for clicking.
Regrettably, also, no clicking means: no business from that search.
That’s why it gets pretty crowded (meaning: competitive) on those first few pages. And where it gets crowded, there’s often a lot of pushing and shoving (meaning: SEO) to get rankings up, and keep them high. After all, the difference between number 30 and 31 may look trivial; but as far as competing for that customer's business dollars is concerned, it’s the difference between being in the running, and running for cover. So, to be right up there, it's vital to have an SEO-friendly web site.
Conclusion: Lunch with the Joneses, or become lunch. This is the essence of SEO. |
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