SEO 5: Off-the-page Factors
This is one of the better-known but often misunderstood factors. We are talking about links pointing to one’s web site (“web site popularity”).
A real life example can be useful here. A person's popularity is deemed high if she or he gets a lot of phone calls, e-mails, or visitors. Conversely, it’s a sign of being ignored if no one calls or writes.
The same holds true for businesses in general, and websites in particular. And yet again, an SEO wisdom applies: the more web sites "point" to your site with links or references, the more popular your site is considered to be. And the search engines will rank such popular sites higher, too! It is therefore important to have links to your site placed on other web sites (these are called Backlinks in SEO lingo).
The common misconception here is that any link on any web site will do, and that many links, from many sites, will increase your popularity. This is true if - and only if - those other sites are themselves popular (= reputable, high ranking or well-visited). It is not true for obscure, very low-ranking web sites or for sites with no common theme with yours.
The problem is that it’s difficult to find highly-ranked web sites that will accept your links, especially if you are still relatively unknown – unless you pay for it. But that’s another topic.
But what about Link Exchanges (“Give me yours, I’ll give you mine”)? Those are sites that host and connect web sites with one another, enabling them to exchange links. We'll treat this topic, along with dozens of others, in the SEO Reports.
We hope this overview was a useful introduction to SEO. We don’t claim it was more than that.
Our SEO Reports and Newsletters are much more detailed and will provide practical, hands-on SEO tips and guidelines. They are FREE and come with no obligation. To receive more these FREE SEO Reports that can get your web site's ranking and visitor popularity zooming, click here.
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